CoPilot Monthly Incentives Radar

January 2025

CoPilot’s January Monthly Incentives Radar highlights the top financing and cash-back incentives available to consumers for popular vehicles. As car prices remain near record highs – at an average of $49,194, 28% more expensive than they were pre-COVID – incentives have become an important lever for dealers and automakers to offer some relief to consumers. 

Incentives available in January span a range of vehicle types and brands. Among the top deals are:

  • Volkswagen Atlas (average price $44,943) - 0.9% financing for 60 months and $3,500 cash on select models
  • Ford Escape (average price $32,674) - 0% financing for 38 months and $8,250 cash back on select models
  • Jeep Wrangler (average price $42,385) - 0% financing for 72 months and $7,500 cash back on select models
  • Chrysler Pacifica Hybrid (average price $43,827) - 0% financing for 72 months and $7,500 cash back on select models

For each vehicle, CoPilot also shares real-time data on pricing and supply to help consumers to make the most informed decision possible. Pricing trends, as well as supply levels, give consumers valuable information they can use at the dealership. For instance, a prolonged drop in prices, or a vehicle with high supply, indicates that consumers may be in a better position to negotiate.




ABOUT COPILOT

For journalists and publishers, CoPilot’s data has the best real-time view on prices, sales, and inventory in the new and used car market. By monitoring the online inventory of virtually every dealer in the country, every day, CoPilot:

  • Provides fresh, comprehensive, and daily data
  • Offers insight on the new and used market, broken down by segment, brand, model, and fuel type
  • Looks at current retail prices, which (unlike wholesale prices) are a much more accurate reflection of how much consumers are currently paying for cars

For consumers, CoPilot offers the first-ever AI-assisted car shopping app, which:

  • Searches virtually every dealer and analyzes millions of vehicles to find the best car for your needs, at the right price
  • Helps you avoid add-ons and hidden fees, and negotiate the best price
  • Does not take money from dealers, providing customers with truly unbiased recommendations