CoPilot Monthly Incentives Radar

CoPilot’s December Monthly Incentives Radar highlights the top financing and cash-back incentives available to consumers for popular vehicles. Car prices are not far off record highs, and sectors like EVs are likely to only increase in price in the next year. Consequently, incentives have become an important tool for manufacturers and dealers to bring in more customers who have long been priced out of the competitive new car market.

Similarly, as new car prices are $49,624 – 28% more expensive than they were pre-COVID – they are also offering cash-back deals to offer an effective discount on the sticker price. Especially when used in combination, these incentives can help alleviate the sting of the double whammy of record-high new car prices and high interest rates.

Incentives in December continued to concentrate among vehicles with extremely high inventory, including the:

• Kia Sorento - 101 market days supply - 0% financing for 48 months on select models (average price $40,916)
• Lincoln Navigator - 164 market days supply - 0% financing for 60 months + $10,000 cash back on select models (average price $100,599)
• Ford F-150 - 88 market days supply - $4,000 cash back on select models (average price $56,458)

For each vehicle, CoPilot also shares real-time data on pricing and supply to help consumers to make the most informed decision possible. Pricing trends, as well as supply levels, give consumers valuable information they can use at the dealership. For instance, a prolonged drop in prices, or a vehicle with high supply, indicates that consumers may be in a better position to negotiate.

ABOUT COPILOT

For journalists and publishers, CoPilot’s data has the best real-time view on prices, sales, and inventory in the new and used car market. By monitoring the online inventory of virtually every dealer in the country, every day, CoPilot:

• Provides fresh, comprehensive, and daily data
• Offers insight on the new and used market, broken down by segment, brand, model, and fuel type
• Looks at current retail prices, which (unlike wholesale prices) are a much more accurate reflection of how much consumers are currently paying for cars

For consumers, CoPilot offers the first-ever AI-assisted car shopping app, which:

• Searches virtually every dealer and analyzes millions of vehicles to find the best car for your needs, at the right price
• Helps you avoid add-ons and hidden fees, and negotiate the best price
• Does not take money from dealers, providing customers with truly unbiased recommendations