Do Ford Broncos Hold Their Value? What To Know About Resale & Depreciation
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The Ford Bronco has been recently re-released and has undoubtedly won the hearts of adventure enthusiasts and car aficionados alike. This vehicle has redefined the landscape of rugged, off-road vehicles, combining nostalgic charm with modern technology. Its iconic design pays homage to its storied past, making it an irresistible choice.
The Bronco isn’t just about aesthetics; it’s engineered for durability, which makes it perform exceptionally well across diverse terrains. This explains its soaring popularity among those who crave the thrill of exploration and the reliability of a well-crafted machine. Plus, it’s hard to deny the Bronco’s new styling.
But what about its value retention? Do Ford Broncos hold their value? Today, we go in-depth into the Bronco’s value retention and how well it holds its value over time. Let’s take a look.
Ford Midsize SUV Resale Value
First, let’s talk about how Ford’s SUV lineup performs at a high level. Unfortunately for Ford, its SUVs don’t fare too well in the used car market as they’re some of the worst brands in terms of value retention. Check the table below as provided by our handy CoPilot Price Pulse Tool:
As you can see, it appears that Ford SUVs, including the Bronco, do indeed fall within the “Worst Value Retention” category, according to the data provided by the tool. With Ford retaining 52% of its original MSRP, it is positioned at the higher end within this category. Yet, it is still listed among those brands with the least value retention over five years.
When compared to other brands on the same list, Ford has a better performance than Infiniti, Nissan, and Cadillac. These brands retain 46%, 48%, and 49% of their value, respectively. However, some brands like Lincoln and Porsche, also listed, show slightly better or equal value retention than Ford at 51% and 52%, respectively. Porsche has a higher initial MSRP compared to the other brands mentioned.
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Ford Bronco Resale Value
Do Ford Broncos hold their value? In this part, let’s consult a few reputable websites to determine the resale value of the iconic Ford Bronco.
According to the analysis of iSeeCars.com, the Ford Bronco seems to hold its value pretty well. After five years, it retains just over half of its original price, making it the 17th most valuable Ford model in terms of resale value. This indicates that the Bronco is a reliable long-term option if you plan to sell it.
For comparison within the Ford family:
- Ford Mustang (coupe) – Leads with the best resale value at 79%.
- Ford Ranger – Follows with a resale value of 72.5%.
- Ford F-150 – Ranks third with a resale value of 68.3%.
- Ford Maverick – Comes in fourth with a resale value of 66.8%.
The Ford Bronco holds the 17th position in Ford’s lineup and has a resale value of 50.6%, indicating that it may not be the most popular vehicle in its class, but it still retains over half of its value after five years. This is a reasonable depreciation rate for cars of its kind.
Meanwhile, CarEdge has a different analysis regarding the Bronco’s depreciation rate. In a nutshell, you can anticipate the Ford Bronco to lose about a third of its value after five years, with an estimated resale worth hovering near the $31,000 mark, down from its starting price in the upper $40,000s. This depreciation rate is pretty standard for the Bronco’s class, suggesting it doesn’t drop in value too quickly.
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Used Ford Bronco Buyer’s Guide (Powered by CoPilot Price Pulse Tool)
Do Ford Broncos hold their value? Again, let’s use our CoPilot Price Pulse Tool to evaluate a specific model year of the Ford Bronco. We’ll choose the returning debut model, the 2021 Bronco (4-door variant). Here’s what we found out:
The 2021 Ford Bronco is making a strong statement in the resale market. Its current valuation shows a modest decline to $49,960, which is commendable considering typical depreciation trends. This trend underscores the Bronco’s desirability and suggests it’s a sought-after model among used vehicles. The higher current price of the 2023 model also implies that the Bronco’s appeal includes its newer iterations, which may feature more advanced technology or design updates.
Moreover, here are some valuable insights that may dictate the resale value of the Bronco in the long run:
- Resale Value Factors: Factors that can affect the resale value of a full-size Bronco include the trim level, type of top (hard or soft), transmission (automatic or manual), engine size (2.7 vs. 2.3), and whether it has the Sasquatch package or not. Ford’s future trim changes, such as using marine-grade vinyl seats in all models, can also impact resale values. Compared to the Bronco Sport, the full-size Bronco is expected to hold its value better.
- Market Conditions: Because the Bronco is a relatively new product, predicting its exact resale value can be challenging. However, due to limited supply from production, previous supply chain issues at Ford, and high demand, dealers have been selling them for $10-20k over MSRP. This suggests a strong initial resale value.
- Comparative Resale Value: While the Bronco may not reach the resale value levels of the Toyota 4Runner or Tacoma, it is expected to perform better than similar vehicles. As a direct competitor to the Jeep Wrangler, the Bronco is anticipated to have a similar value retention rate, potentially around 67% over five years.
- Awards and Recognitions: J.D. Power awarded The Ford Bronco the 2023 Five-Year Cost to Own Award, enhancing its resale value.
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Final Thoughts
Do Ford Broncos hold their value? The Ford Bronco reintroduced to the market, has quickly become a favorite among those who love off-roading and unique styling. Despite being part of a brand lineup that generally doesn’t hold value as well as others, the Bronco excels. While not topping the charts, its retention rate is respectable, especially for a vehicle with the Bronco’s off-road niche and heritage appeal.
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