Ferrari Purosangue Pricing: Everything You Need To Know
Source: Pixabay
While Ferrari has been teasing the automotive world for some time about an SUV, the recent official debut of the Purosangue continues the debate. Some purists consider the move an insult to the company’s sports car traditions, yet other enthusiasts welcome the vehicle’s arrival as a wise move for the 21st century. Before diving into a Ferrari Purosangue price and other details, it’s essential to understand what this SUV means to the company and the car business in general.
Ferrari: A Very Brief History
Before forming his namesake automobile manufacturing company, Enzo Ferrari began his motoring adventures with a 1929 foray into racing. These efforts led to overseeing the race team for Alfa Romeo. He eventually struck out independently, but World War II delayed any full-fledged automaking until 1947. Enzo’s true love was always racing, but he realized such endeavors required money. So, he started building and selling performance cars to fund his passion.
Fast forward to 1960, and Ferrari (the automaker) goes public. Later in the decade, Fiat takes a significant stake in the company, which helps fund product development. Eventually, Fiat takes complete control. Following the 2014 merger of Fiat and Chrysler, plans were made to spin off Ferrari as an independent firm.
A year later, Ferrari again went public and became an independent brand (although Fiat Chrysler Automobiles, now part of Stellantis, still owns a significant amount of Ferrari). This most recent activity with the corporate side of Ferrari sets the stage for Ferrari’s product growth. In other words, now that Ferrari is a publicly traded company, there’s greater pressure on the automaker to perform financially. This is where the idea of a Ferrari SUV comes in (and we’ll get to Ferrari Purosangue price shortly).
DOWNLOAD THE FREE APP
The CoPilot car shopping app is the smartest way to buy a car. Get a curated list of the best cars for sale in your area, as well as notifications if a similar vehicle is listed nearby at a lower price. CoPilot is the smartest way to shop for used cars.
SUVs Are Big Business
It’s no secret that SUVs comprise a large portion of the automotive market. In the U.S. alone, these vehicles (including crossovers) represent more than 55% of sales, according to Statista. Automakers also love SUVs because they have higher sticker prices than passenger cars.
Among the ultra-premium car brands, Porsche was the first to catch on to how SUVs could help the bottom line. The 2003 debut of the Cayenne SUV raised cackles from aficionados concerned about diluting Porsche’s sports car heritage. But fortunately, engineers made the company’s first SUV very capable. Today, more than 60% of Porsches sold in the U.S. are SUVs. And its most popular model, the Macan, is also an SUV. It’s hard to argue with those numbers.
Taking a cue from Porsche, Lamborghini dove into the world of SUVs with the Urus. It’s also no coincidence that the two brands are owned by Volkswagen. The Urus quickly rose to be Lamborghini’s best-selling model of all time and is helping propel the automaker to record profits. According to company reports, the Urus accounted for about 61% of all models sold in 2021 (out of 8,405 vehicles).
Other top-tier brands joined the SUV fray. Bentley (another VW brand) introduced the Bentayga, while Rolls-Royce (owned by BMW) launched the Cullinan. Aston Martin then entered the scene with the DBX. That left only two equivalent brands without an SUV; Ferrari and McLaren. So, pressure grew on these holdouts, with SUV-less McLaren now behind the times. No wonder McLaren hired a new SUV; someone who helped develop the Purosangue and Cayenne.
The Case for a Ferrari SUV
With other ultra-premium automakers profiting from SUVs, Ferrari had no choice but to keep up with the competition. The move would also help retain current Ferrari owners in the fold. While having a head-turner sports car is a source of pride for these customers, the practical aspects of daily driving meant they were probably behind the wheel of an SUV. Offering a Ferrari version would only build loyalty, if not expand the client base.
Whether this is perceived as arrogance or Ferrari’s rightful place in the automotive pecking order, the company thinks of itself as above other carmakers. As such, it doesn’t want to be consumed with SUV fever like Porsche and Lamborghini. With this in mind, Ferrari announced that production of the all-wheel-drive Purosangue will not exceed 20% of the company’s total annual output.
It’s a smart move for two reasons. Ferraristas (Ferrari enthusiasts and owners) will be happy that the brand remains true to its sports car roots. And the production limitations will keep the Purosangue in high demand.
THE 10 MOST RELIABLE AMERICAN CARS
Because the car buying experience is so stressful, it’s helpful to go into the dealership with information ahead of time. Therefore, we’ve curated a list of the 10 most reliable American cars so you can approach the process from a place of empowerment.
Understanding the Ferrari Purosangue Price
Unfortunately, there’s not much to tell when it comes to a Ferrari Purosangue price, as the company hasn’t yet released an official MSRP (as of this writing). A scan of enthusiast publications reveals an estimated $379,000 to $400,000 for a base price. It’s a number that makes sense, as Ferrari will want to position the Purosangue above competitors. For example, the Urus starts at around $225,000, and the Cullinan begins near $350,000.
Ferrari’s first all-wheel-drive vehicle, the FF (a three-door hatchback-style grand tourer), was priced at $295,000 when it launched in 2011. That’s equivalent to about $388,000 today.
But, given the penchant for Ferrari customers wanting a highly personalized vehicle—and the company being more than happy to oblige—don’t be surprised to see a fully optioned Purosangue approach or cross the $500,000 mark.
HOW MUCH DOES IT COST TO TINT CAR WINDOWS?
Different tints block different levels of UV light and in the long run can prevent sun damage to your skin and eyes, but how much does it cost to tint car windows? We’ve got the answer.
What the Purosangue Delivers
Purosangue means thoroughbred in Italian, so expect Ferrari to deliver an SUV consistent with the legendary brand’s reputation for performance and styling. A potent 6.5-liter V12 engine sits underneath the hood, with the company promising it will produce 715 horsepower. That makes the Purosangue the most powerful gas-powered SUV on the planet. It also translates into a 0-62 mph acceleration time of 3.3 seconds and a 193 mph top speed.
Given the Purosangue’s four doors and rear hatch, the styling is unlike anything else produced by Ferrari. While a long, sweeping hood is nothing unusual for a high-end vehicle, the car’s coach-style doors (sometimes called suicide doors) also help create a distinction among SUVs (along with the Cullinan). Inside, buyers will find four highly tailored bucket seats (two per row) and a refined interior. Upfront, the dual-cockpit dashboard offers driver-centric controls as well as an engaging experience for the co-pilot.
Get a Curated List of the Best Used Cars Near You
The CoPilot car shopping app is the easiest way to buy a car. Tell us what you’re looking for and we’ll search the inventories of every dealership in your area to make you a personalized list of the best car listings in your area.
Only looking for newer models? CoPilot Compare is the search engine for nearly-new cars. Only see cars five years or newer with low mileage — CoPilot Compare is the best way to find off-lease, early trade-in, and CPO cars.
The best part? CoPilot is built using the same technology that dealerships use to buy and sell their inventories, so we have more info on each vehicle than competitors. CoPilot doesn’t work with dealerships, so there are no sponsored posts or other shady practices — just the most info on the best cars. Check out our About Us page to see how CoPilot works.
