Who Makes Jaguar? Everything You Need To Know
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Modern Jaguars are some of the sleekest, most attractive, and most reliable luxury vehicles on the market. That’s impressive considering the brand has had its fair share of trouble in the past, even suffering from a bad reputation in the luxury vehicles market for a while, thanks to cars that didn’t have good durability.
The story of Jaguar is as interesting as it is long, especially given the incredible comeback the modern brand has made. But none of it would be possible without the people behind the brand, the manufacturers who do the hard work of designing and putting the vehicles together.
Who Makes Jaguar?
Right now, Jaguar is part of Tata Motors, which is an Indian conglomerate that includes a few other vehicle manufacturers as well as other companies in different markets.
That’s right, Jaguar, which started as a British company, is now owned by an Indian conglomerate.
However, like a lot of auto manufacturers that are owned by larger conglomerates, Jaguar still handles the majority of its own manufacturing and operates mostly as an independent company. Tata might help them set goals and meet their metrics, but Jaguar is largely in control of their own production and design process.
That includes where manufacturing happens. Jaguar is still largely based out of the UK and don’t show any signs of moving or changing their production methods anytime soon.
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A Brief History Of Jaguar
Auto manufacturing is one industry where consolidation is an incredibly common story. A lot of today’s brands started as independent manufacturers and are now owned and operated by larger manufacturers or are part of a conglomerate.
Some brands, like Toyota and Lexus, are an exception where one manufacturer launches a new brand and vehicle lineup as a response to market conditions rather than buying other manufacturers to meet the gaps in their own lineups.
Jaguar is very much in the more common group of being a brand that’s been bought by other manufacturers and handed around the market until it found a home with Tata Motors in 2008.
Before that, Jaguar was owned by Ford, who originally purchased the brand and manufacturing back in 1999. However, the brand was sold, along with Land Rover, to Tata Motors fairly quickly.
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Looking even further back, Jaguar was founded in 1922 under the name Swallow Sidecar Company. It wasn’t until 1945 that S.S. Cars, which were originally an attempt to branch away from making sidecars and motorcycle accessories, adopted the more memorable Jaguar name. Jaguar Cars would go on to build a reputation for themselves by the early 1950s by producing a range of flashy sports cars that performed well on the racing circuit.
Then, in 1965 a series of mergers solidified Jaguar’s identity as a very British vehicle manufacturer. Jaguar Cars merged first with British Motor Holdings Limited, which then merged again with Leyland Motor Corporation Limited, creating British Leyland Motor Corporation.
However, the British Leyland Motor Corporation was in trouble by 1975, which resulted in the nationalization of the company. The company continued under nationalization until 1984, when Jaguar split from the British Leyland Motor Corporation and became its own company and manufacturer again.
It stayed its own manufacturer until being purchased by Ford.
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Why The History Of Jaguar, And It’s Current Ownership Matter
Why does who makes Jaguar matter to consumers? Well, for one thing, Jaguar’s unique background and identity as a singularly British luxury vehicles manufacturer is a big part of the character of the company and informs many of their design choices and aesthetics.
The aesthetic is an important detail for this company. Jaguar’s unique looks and flashier style are important for the continued survival of the brand, especially since it’s been through a few rough patches in its 100-year history.
The current ownership of the brand, and its high scores on reliability and low cost of ownership for consumers, are good signs that Jaguar is in good hands right now. That means higher quality vehicles, better features, more advanced technology behind the manufacturing.
Consumers can expect Jaguar to continue offering high-quality luxury vehicles with their unique look and special features.
That consistency is important as well since Jaguar now has the backing of Tata Motors, which means that they’re less likely to run into the kind of problems that the brand has encountered in the past.
The history of ownership also matters. For instance, while Jaguar was held under Ford, the brand helped them come out with two additional, sportier, faster lines of vehicles. That’s a huge part of their history as a company and helped put Jaguar on the trajectory they’re still on as a company today.
Why Does It Matter?
Ultimately, Jaguar as a brand do their own manufacturing and research, and development. They’re designed by Jaguar, and even as the brand has changed ownership a few times over its long history, it’s managed to maintain its own unique take on what a luxury vehicle should be.
So no, who owns Jaguar shouldn’t be nearly as important to the average consumer as the quality of their vehicles and what they produce. And right now, Jaguar vehicles are performing better than ever and still have the iconic and oh so British styling that made them stand out almost a hundred years ago.
What Kind Of Cars Does Jaguar Make?
Jaguar, like a lot of luxury brands, has a more limited lineup than you’d expect from a consumer manufacturer. That’s not all bad; the limited lineup means that more research and design time can be devoted to each and every model.
After all, when you’re buying a luxury vehicle, you want everything to be just right, not good enough.
Jaguar currently has 5 vehicles in their lineup, 2 sedans, 2 SUVs, and a coupe. That’s a reasonable range of options for luxury buyers. They might not have a ton of selection, but selection isn’t what Jaguar is known for or what their buyers are looking for.
A renewed focus on reliability and practicality has also given these 5 Jaguars some of the best ratings of any vehicle they’ve produced. Good fuel economy, incredible durability and reliability, and a comfortable and stylish interior are only some of the benefits of owning a Jaguar.
So, does it matter who makes Jaguar? Only if it impacts the quality or means that we get more of these fantastic vehicles in the next few years!
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