$51,700. That is the average price of new trucks sold in America (2019) according to the folks over at J.D. Power. Sure, there are typically some large incentives that bring the average price down to somewhere around $42,000, but this number still represents a staggering amount of money for a new vehicle. If you have spent any time searching for or pricing out today’s modern trucks, you’re keenly aware of this trend and you probably wonder “Why are trucks so expensive?